Google Marketing
What is Google Adwords?
Google AdWords is an online advertising platform that allows you to create ads to market your business via Google search.
When you run a Google search, Google Ads appear on the Search Engine Results Pages marked with the green ‘Ads’ tag.
Google Ads are clickable and link to specific pages on your website. This type of online advertising is called Pay-Per-Click, which means you are only charged when someone clicks on your ad — with Google Adwords, you only pay for results.
How does Google Adwords work?
Different ads show up based on the specific terms that people use in their search queries. Adwords allows you to create multiple campaigns to advertise different types of products or services and build ad groups to focus on specific keywords.
To create a Google Ad, you need to bid on keywords (search terms) relevant to your business. If someone performs a search in Google that is relevant to the text in your ad, your landing page, or any of the keywords you bid on, your ad will be displayed.
For example, if you own an electronics store, you could create one campaign for TVs and another for cameras. The TV campaign's ad groups could be LCD TVs, smart TVs, or a brand of TVs. The camera campaign's ad groups could be DSLR cameras, waterproof cameras, or a particular brand of cameras. Dividing your offerings into two campaigns will help direct customers looking for specific items or services to your business.
No more hunting through pages and losing interest — you can engage customers immediately
Google Reviews
"Jacob and his team at Target Brand Marketing are amazing at what they do. They analyzed my current marketing process and developed a new strategy to draw more attention to my installation business Nuevo Design. They took the time to see what i was missing and explained how they where going to achieve my results. I am greatly thankful to Jacob and his team for all they have done and for increasing my presence in the Okanagan! I highly recommend Target Brand Marketing for your online marketing!"
Will
"Jacob provides ongoing, consistent and outstanding service. He spends the time required to put together a plan that works. His authentic passion for my business success is second to none. Do yourself a favour and allow Jacob to help you. Take your business to the NEXT level."
Hugh
"Target Brand Marketing has been absolutely crucial in the success of my business. Jacob is very knowledgeable and skilled at what he does, so much so that we've been able to cut back nearly all of our marketing/advertising and still continue to grow at twice our typical rate. I would highly recommend having Jacob on your team!"
Sean
"Target Brand Marketing has increased my business more than I thought was possible in just a few short months. Jacob really cares about his customers and how well their business performs. I will definitely be a long term customer and I highly recommend this company for your digital marketing needs."
Scott
The Solution
We have solved all three of the problems and now make it easy not only for you to get but also make it easy for your happy clients to leave positive online reviews.
Feedback from unhappy clients is just as crucial to your business, so any negative comments about your business can come directly to you instead of going online, which allows you to contact that client and rectify any misunderstanding that may have happened.
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Social Media Marketing
Social Media Marketing
Importance of Social Media Marketing
When people search for your business on the Internet, chances are they’ll come across your Facebook or Instagram page. It serves as a second outpost for your business online – in fact, it’s like having another website! Social media offers your prospects and customers a way to learn about your business, shop for products and services, and communicate with you directly.
If you sell to consumers, using social media for business marketing is a necessity.
Over the past decade, social media has grown into a powerful, effective marketing tool for many businesses – small, medium, and large.
Advantage of Facebook
You know you should take advantage of Facebook, but perhaps you don’t have the time or the interest to do it well. However, not having a company Facebook page will mean fewer leads to your site and the missed opportunity for enhanced search engine optimization efforts. Ignoring Facebook as a valuable part of your Internet marketing campaign will damage your online business when companies like yours use it and reap the benefits.